We believe that personal mythology is alive and well, that cosmology is an ongoing process, and that we are all intimately involved . The air around us is thick with symbol and crackles with everyday spirit and magic.

If you are alert, insight can come in the turn of a leaf or a phrase. Now, close one eye. Look a little to the left. Misplace some punctuation. Ask a little kid to explain something to you. Have you ever said “In our family, we say...”       Welcome to what if, or New Mythology 101.

In 1984, we first decided to design a holiday greeting that expressed our feeling of reverence and relevance for all the stories that have contributed to the collective unconscious and our exhilaration and joy in the way new mythology comes into play every day.